Welcome to my March Music Favorites of 2020. Over the last few weeks, the music industry as a whole has had a dark cloud hovering over it with the rise of Covid-19. Event cancellations and necessary social distancing practices have punctured a gaping hole through the revenue of the tour/music industry; effecting artists, venues, event staff, music retailers, photographers, security staff, stage crews, and many many more.
In the midst of all this, musicians, fans, and major industry players have banded together to support one another during these uneasy times. I wanted to highlight these things as a silver-lining.
So, here are my music favorites for the month of March:
On Friday, March 20, Bandcamp waived their revenue share for 24 hours so that anything bought from the site would go directly to artists’ bank accounts.
In that 24 hour period, music supporters bought $4.3 million of merch/music from artists they wanted to support. Which was 15x more than their average sales on a Friday according to Bandcamp.
I loved seeing this initiative from Bandcamp and the widespread support it got. It was truly telling of how willing people are to support their favorite musicians in these trying times.
#2: Instagram Live
In response to the situation, musicians have been putting on performances that you can watch on live stream. And let me tell you, the creativity artists have been putting into these livestreams is incredible.
I’ve seen musicians collab to read entire music scripts, covers I never knew I needed, and have watched artists perform who I otherwise wouldn’t have for geographical reasons.
#3: A Rise in Content
With everyone in quarantine, artists have had time on their hands to just create.
As my music marketing professor put it, during this time someone may just write the next Imagine, who knows.
Until next time, bet of luck in your musical endeavors. My inbox is open if you need anything during this time, please reach out if you do. Stay home and stay safe!